Symbols of the Soul: Inside the World of FoundRae

Sometimes life distills its deepest meanings into something you can wear forever. Jewelry becomes more than ornament—it becomes a sacred vessel. Since discovering the symbolic world of FoundRae, the art of fine jewelry has revealed an added layer: one of story, intention, and soul.

Jewellery is something intimate, spiritual. It’s often less about carats or trends, but about love. About loss. About resilience, hope, beginnings.

Founded in New York City in 2015 by Beth Hutchens, FoundRae has carved out a unique space: somewhere between the spiritual and the strategic. Somewhere between myth and memory. Their idea? Every wearer is the writer of their own iconography—and jewelry is the medium through which identity takes shape.

Heirlooms by FoundRae

Symbols Intertwine

At the heart of FoundRae lies a symbolic system—Tenets & Symbols—that reclaims jewellery from the ornamental and returns it to its original function: a form of language.

Each piece is built from a lexicon of meaning. A snake coiled inside a triangle for Wholeness. A flame for Transformation. A tiny seed, the beginning of everything. These aren’t charms. They’re commitments. Quiet declarations.

One could guess that the FoundRae wearer seemingly doesn’t choose what’s beautiful—they choose what’s true. Resilience, Strength, Love, Protection, Karma, Dreams, Wholeness, Vivacity—these eight Tenets offer not just adornment, but articulation. And when layered—across medallions, chains, and charms—they become chapters in a story still being written.

By creating sanctuaries rather than simple stores, FoundRae offers bespoke service at their brick and mortar outlets across the United States.

Any of the locations are more atelier than boutique. More mystic-lab than showroom. You arrive not to browse, but to begin. A personal consultation unfolds: Which Tenets are you leaning towards? What chapter in your life are you in, or stepping into? The team listens, sketches, suggests.

In the back, bench jewelers wait. With tools and torch, they transform story into form. Gold is engraved with words that might never be said aloud. Diamonds are placed not for dazzle, but for meaning. And if you’re lucky, you’re offered a look inside the Discovery Drawers—secret compartments of one-of-a-kind pieces never shown online, never mass-produced, always unforgettable.

Intentional Retail

Vertu - Objects Of Fine Taste

The FoundRae vision doesn’t stop at what one could wear. It moves into the spaces we inhabit.

The Vertu Collectibles collection—candlesticks, carafes, tumblers, objects of ritual—brings the Tenets into daily life. A Strong Heart motif etched onto a wine glass becomes a quiet reminder at the dinner table. A match striker becomes a small altar to resilience. Even in the most domestic of moments, FoundRae invites us to pause—and to infuse the ordinary with the sacred. Because in the world FoundRae is building, everything has the potential to become meaningful. Every object, every gesture, every gift.

We are spent on the fact that in a time where storytelling is strategy, FoundRae has mastered a rare thing: making the deeply personal universally resonant. Because an heirloom might not begin as just ‘something old’. It begins as something meaningful—which is always in style.

Learn more and dare to build your own story at www.foundrae.com and don’t miss their inspiring Instagram account @foundrae